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Reliane Jio launches website and its new LYF Flame 6 with 4G VoLTE


Reliance Jio has brought a revolution in 4G technology. It started rolling out 4G connections to employees, friends and invite based closed circle and now the offer is opened for consumers in select cities. Reliance Jio has moved a step further by offering 4G connections to consumers in Mumbai, Vizagh and others.

Recently Reliance launched 4G-enabled VoLTE LYF Flame 6 at Rs 3,999. Reliance LYF Flame 6 features a 4-inch (480×800 pixels) display with a pixel density of 218ppi. It comes with Asahi Dragontrail Glass for protection. The smartphone is powered by a 1.5GHz quad-core processor with 512MB of RAM and 4GB internal memory (expandable up to 32GB via microSD card). Reliance LYF Flame 6 sports a 2MP rear camera with LED flash. The front camera in LYF Flame 6 is also 2MP. The smartphone is backed by a 1,750 mAh battery. It supports WiFi, Bluetooth 4.0, 4G, LTE and GPS. Reliance recently launched entry-level 4G-enabled LYF Flame 3 and Flame 4 smartphones at Rs 3,999. Both the smartphones feature a 4-inch display and run Android 5.1 Lollipop.

Jio’s move coincides with the launch of Jio.com, the new website through which consumers can register and obtain Jio mobile connections. The new website will help the company build a database of potential customers who will gain access to Jio’s 4G and app-based content services through the Lyf smartphones. The website provides a preview of Jio’s app-based content services such as MyJio, JioChat, JioPlay, JioOnDemand etc.  The trial will help the company test its network and services and allow it to push sales of Lyf devices.

Jio Infocomm may launch its commercial 4G services with 90,000 mobile cell sites with 608 million GB per month capacity across the country. Jio’s network may well reach 125,000 4G-sites in India on 850MHz/1800MHz/2300MHz spectrum bands by 2019 having a potential capacity to support 180-280 million subscribers by 2019. Amidst the changing landscape, Jio is gearing up to offer a complete communication services bouquet on an all-IP network. Online video content would be the key growth driver for higher data consumption and Indian content owners that have a goldmine of library content, especially broadcasters, will immensely benefit from this new monetisation stream.

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